1. Product re-design
This project is a re-design project, which involves improving an existing design. Using the design process you will analyse one of the products below from a manufacture point of view, user point of view and an aesthetic point of view. You are required to select a suitable company as a brand name for the the product at the beginning of the project, if the product you choose has an ambiguous brand. Choose one of the following :
- Standard mains light switch
- Plastic coat hanger
- A tooth brush (either manual or electric)
- Disposable razor
You must analyse the product by a process of reverse engineering. From this research produce a new product which has added benefits.
Deliverable 1: Design Context:
As methods for this stage of the design process you must complete the following using sketches and a 5 min power point presentation .
- Its manufacture details- how is it made? What from? Cut in in two- look at its section.
- Its functional elements and features
- Its aesthetics and market appeal
- Its strengths
- Its weaknesses
- What are its measurements? Use vernier calipers (see Billy Scampton) and document in a spreadsheet or table.
- Then start to create a 3D model using Ashlar Cobalt *
Stages 2-5 of the process deal with the re-design
How can you make it better?, What additional market niche can it compete in?, What extra functionality should it have?, How should it look?
Deliverable 2: Design Concept
- Mood Board showing the styling direction and brand identity
- Concept generation sketch pad (30 pages)- every idea counts!
- 5x Experimental renderings using markers and pastels of favorite ideas
- Finish 3D CAD model of Existing product
Deliverable 3: Design Development
- Concept development Sketch pad (20 pages)
- Package drawings/ space envelopes (2D CAD)
- Sketch models either in Foam and/ or 3D CAD model (block model)
- 3 x A3 colour renderings using marker and pastel or photoshop
Deliverable 4: Design Resolution
- Development sketch pad (10-20 pages), exploring the product details. for example manufacture, or its functions
- 3D CAD developed
- Experiential renderings either by marker and pastel, Photoshop or CAD
Deliverable 5: Design Implementation
- 2x A3 colour renderings promoting your product (marker and pastel, Photoshop or CAD)
- 1 x A4 summary with your product description.
* Ashlar Cobalt is available in both MQ219 (V6) and MF218( V4). To work across both versions, always export as version 4 of Cobalt. Billy Scampton will be available for demonstration of the software, you will also receive some teaching within class from myself. Please also see the following tutorials . It is recommended that you practice as much as possible with the tutorials. they can be submitted as evidence of your development during assessment.
