(30mins is usually enough for each session)
Brainstorming is the general collective term for the processes of creative thinking for associations.
It can have its place anywhere in the design process but is most effective in the primary stages.
It is a process that is effective as an Individual or as a group
There are 4 Rules
- Have a well-defined and clearly stated problem
- Have someone assigned to write down all ideas as they occur
- Have the correct number of people in the group
- Have someone in charge to enforce the following guidelines
- Suspend judgement ("Momentum")
- Every idea is accepted and recorded ("Quantity")
- Encourage people to build on other ideas ("Hitch-Hiking")
- Encourage wacky ideas ("Free wheeling")
Variants of Brainstorming
Individual Association Methods
It is possible to brainstorm on an individual basis, this is a method often used by designers whilst working on sketch pads.
