3D Creativity: Real & Virtual Justin Magee, Snr. Lecturer, School of Creative Arts

Complete a written project brief and submit to the Faculty Office FAO (Dr Justin Magee) before 12noon on Tuesday 17th January 2012.

The project brief should be no longer than 2 pages - if clearly understood, you should be able to describe the idea succinctly.
We realise that across the two groups of students there will be a variety of projects and while we don't want to be too prescriptive about the types of projects coming forward, you should endeavour to include as many of the details below in your documentation:

1. A little information about you and/or the team (1 paragraph)
2. What is the idea/problem that you're addressing?
3. Project context and/or research
4. If a product or service, how is your product/service different?
5. If a product or service: a) where b) who is the market?
6. Are there other skills needed e.g. graphic design, video, coding
7. Project development schedule
    

You have a time limit of 6 minutes 40 seconds to make you presentation. You can use either the standard Pecha-Kucha style presentation or by integrating prezi adapting the time duration of each slide (ensure you do not go over the time limit). You will present to a team of design staff who will consider appropriate supervision for your project.

Set your slide transition in power point to automatic and save file as power point show (.pps) or .pdf format if choosing Petcha Kucha.

For prezi's, attempt to download the files and bring on a memory stick for submission. Check on at least 2 machines before you arrive for your presentation.

See groups and schedule here

Pecha Kucha style presentation using digital methods should summarise:

• Project name
• What is your idea/ What problem(s) are you attempting to solve?
• Research goals, aims and objectives
• Initial research findings historical examples and context
• Provide a state of the art overview/ other innovative approches to the same problem with visual examples
• Your initial response: Inspirations/ moods and themes/ novel ideas?
• Your personal aspiration and individual creative approach
• What sorts of workflows are invilved with your project- provide a production schedule.
• list of references Harvard referenced.

Submission 1 (7.5% of final marks)

Friday 3rd February

Project Proposal feedback

Feedback will be given in class, including some peer discussion by project supervisors

See project supervision list here.

Design Concept phase (Discover)

Studio work in class- Work on walls, productive Studio environment and one to one tutorials / seminar groups with supervisors.

Design Concept Critique Roulette

Mandatory, all students in studio- random selection for presentation so all need to prepare.

Note the following required elements

• Gantt Chart (project plan)
• Visual presentation outlining project progress (problem identification, market rationale/ terget group, development potential includes task analysis or user analysis diagrams)
• Contextual notebooks or visual diaries (for circulation to group)
• Timesheets and work reports (how well are you planning time- be honest- its reflective)
• Design sketchbooks
• Concept visuals - 5 concept directions demosntrated and visualised using appropriate software techniques.

Each presentation will be for 6.40secs Pecha Kucha style (20 slides with each automated to change after 20seconds) followed by a 5-10 min discussion and Q & A from peers.

If you are selected to present and you are either not in attendance or you are not prepared this will be noted against your professional practice.

see Design process

ICE Schedule to be confirmed:

Mandatory Attendance: Feedback session

Design Concept evaluation:

One to one concept evaluation with supervisors

Design rationalisation phase (Define)

A single project direction should be established at this stage.

Studio work in class- Work on walls/ computer, productive Studio environment and one to one tutorials / seminar groups with supervisors.

Design rationalisation (Define)

Studio work in class- Work on walls, productive Studio environment and one to one tutorials / seminar groups with supervisors.

Design rationalisation (Define)

Mandatory, all students in studio spaces presenting pecha kucha style to individual supervisors. All students will get a change to present.

(failure to attend is recorded against professional practice learning outcomes)

Design rationalisation involves

• Resolution sketch work: Form/ Function/ layout/ storyboarding/ problem solving
• Proposal of preferred design direction (visuals and planning)
• Clear evidence of computer generated or other digital experimentation: Ergonomics/ space envelopes/ level design (games) and technical data/ print formats/ website navigation hierarchys showing overall design planning or problem identification
• Prototype evidence: Foam / Clay / Compuer/ film/ website navigation/ mobile/ leica reels/ draft film sceens etc.

see Design process

ICE Schedule to be confirmed:

Mandatory Attendance: Feedback session

Week 9

Design Development (Develop)

During design review, detailed problem solving and production of design outcomes should be evident. Studio work in class- Work on wall/ computer, productive Studio environment and one to one tutorials / seminar groups with supervisors.

Week 10

Easter Vacation

Week 11

Easter Vacation

Week 12

Design Development

Studio work in class- Work on walls, productive Studio environment and one to one tutorials / seminar groups with supervisors.

Design Development

Mandatory, all students in studio spaces presenting pecha kucha style to panel of staff. Design roulette method will be used.

(failure to attend is recorded against professional practice learning outcomes)

Final presentation: This presentation is a summary of work in progress but should demonstrate projects at a mature stage of development with elements of final design resolution being demonstrated using appropriate means.

• Examples of key developmental research should be highlighted
• Specifications, features or user/audience details clearly defined
• Developmental work using sketch / draft visualisation techniques
• Final samaples: For example final draft animation or film sequences, 3D computer models of products or characters near completion, layout final websites showing a level of sophistication and detailed navigation planning, samples of final photographic work or illustrations, graphic design resolution including appropriate typography, selected imagery and layout.
• Sketch layouts for expected final submission deliverables

The presentations should be in the Pacha Kucha style

ICE Schedule to be confirmed:

Mandatory Attendance: Feedback session

Design Implementation (Deliver)

Seminar and Tutorials as appropriate (workshop/ Labs and Studio)- With some supervisors by advance dialogue.

Hand in Deadline: 18th May 2012

All design work for this module, including research, concpt, development and implementation must be submitted.

All work should be submitted by exhibition by 16:00 on Friday 18th May 2012. Ensure that your work is in well in advance as doors will be locked at this time. It is expected that work will be set up by lunch time.

ICE assessment beakdown to be confirmed:

Body of Practical work (65%)

Reflective Blog-continious (7.5%)

VIVA Examinations: 21st-23rd May 2012

External Examiner visit: 7th June 2012

The external examiner will want to meet briefly with all graduating third years on these dates.

ICE assessment beakdown to be confirmed:

VIVA examination (20%)

Feeedback will be provided by appointment during the week 11th - 15tht June 2012.

Please schedule an appointment with your project supervisor.