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Module Content

I am module coordinator for this module however the delivery is shared among three other staff. They will provide teaching and guidance on 2D, 3D and 4D design topics. Your lecturers will be:

Academic Year 2010-2011  Timetable Reading List

 

MODULE TITLE:

Introduction to Design & Communication

MODULE CODE:

DES121

DATE OF REVISION:

Academic Year 2006/07

MODULE LEVEL:

4

MODULE STATUS:

Compulsory

CREDIT POINTS:

20

SEMESTER:

1

LOCATION:

Magee Campus

PREREQUISITE(S)

N/A

CO-REQUISITE(S)

DES122 & DES108

MODULE CO-ORDINATOR:

J. Magee Dr. (Magee Campus, School of Creative Arts)

TEACHING STAFF RESPONSIBLE FOR MODULE DELIVERY

 J. Bartley, A.Hutton, L.Cadieux.

HOURS:

200

Lectures

          12hrs

Seminars/Critiques

          24hrs

Tutorials

            6hrs

Practicals

          18hrs

Independent study (including assessment)

        140hrs

TOTAL EFFORT HOURS:

200

ACADEMIC SUBJECT:

DESIGN

 

RATIONALE

This module will introduce students to the principles of Design and Communication study in the context of two, three and four dimensions. In so doing it will act alongside co-requisite modules and prepare a practical foundation for further design study on the degree program.

 

 

AIMS

The essential aims of this module are:

·         To introduce students to the design process with respect to problem solving in Graphic Design, 3D Design & Narrative Design.

·         To familiarize students with materials and processes for design development & project production.

·         To develop the students understanding of the aesthetic, production and marketing issues which impact on good design through a series of set briefs.

 

Assessment is 100% coursework. Intermediate feedback given during semester in group critiques and tutorials/sessions summative assessment is given after examination period.

 

 

 

LEARNING OUTCOMES  

A successful student will be able to show that he/she can:

 

KNOWLEDGE AND UNDERSTANDING

K1

Understand the various stages in the design process across.

K2

Understand the basic principles of designing in a Graphic design and typography, 3D and Narrative contexts.

K3

Understand the aesthetic and functional factors in design.

 

INTELLECTUAL QUALITIES

I1

Place design problems in their wider social and economic context.

I2

Give a verbal explanation of the rationale behind their design solutions.

I3

Demonstrate their ability to evaluate good and bad design.

 

PROFESSIONAL/PRACTICAL SKILLS

P1

Use the appropriate resources to research design problems and issues.

P2

 

P3

 

Use the appropriate materials and IT and production processes to generate draft design solutions in 2D, 3D and 4D.

Manage their time across a range of tasks and activities.

P4

Collate and organise their work in a coherent manner.

 

TRANSFERABLE/KEY SKILLS

T1

Present their work within prescribed formats and to a recommended level of finish.

 

 

 

CONTENT

 

DES121 Introduction to Design and Communication will introduce students to design practice for communication design. Basic principles and processes of Graphic Design, 3D Design and Narrative design will be covered.

 

 

 

LEARNING AND TEACHING METHODS

Lectures will enable students to place design in its wider social and economic context. In addition lecturers will enable students to understand the principles of good design and act as a precursor to design briefing sessions.

Seminars will enable students to build a design rationale through the evaluation of design case studies. These sessions offer students the opportunity to generate draft design solutions prior to proceeding to production.

Tutorials will offer students the opportunity to explain the rationale behind their work and provide a personal forum for qualitative feedback on draft design work.

Practices will enable students to develop their research, development and production skills. These sessions enable students to understand the implications of taking an idea from concept to completion and how the design process impacts on this.

Critiques will provide a group forum for qualitative feedback on the learning outcomes from both academic staff and the student peer group on draft design work. These sessions offer students the opportunity to explain the rationale behind their work.

Independent Study will enable the student to develop personal approaches to learning. Students will be directed to read selected texts related to key specialist areas: Graphic Design, 3D and Narrative Design. Reflections on student engagement will be recorded in personal learning logs.

 

 

 

 


ASSESSMENT

Coursework 1                                                                                                                                       25%

Design Project Portfolio I – Development. Includes the design development work for set Typographic, and Graphic Design principles.

This assessment will measure the students achievement of the following module earning outcomes:

K1, K2, K3, I1, I2, I3, P1, P2, P3

Coursework 2                                                                                                                                       25%

Design Project Portfolio II – Development. Includes the design development work for set 3D Design principles.

This assessment will measure the students achievement of the following module earning outcomes:

K1, K2, K3, I1, I2, I3, P1, P2, P3

Coursework 3                                                                                                                                       25%

Design Project Portfolio III – Development. Includes the design development work for set Narrative Design principles.

This assessment will measure the students achievement of the following module earning outcomes:

K1, K2, K3, I1, I2, I3, P1, P2, P3

Coursework 4                                                                                                                                       25%

Design Project Portfolio III – Presentation. Includes the final presentation of all work for set Typographic, 3D and Narrative Design briefs.

This assessment will measure the students achievement of the following module earning outcomes:                              

P4, T1

100% Coursework

 

 

0% Examination

 

 

 

 

REQUIRED READING

 

HOLLIS R; Graphic Design A Concise History Thames & Hudson, London 1996

GOTTSCHALL E; Typographic Communications Today MIT Press, Massachusetts 1990

PATHA H; Structural Package Designs Pepin Press, London 1999

PHILIPS; Vision of the Future V&K, London 1998

           

 

RECOMMENDED READING

 

SHULEVITZ U; Writing with Pictures Watson-Guptill, New York 1997

NOAKE R; Animation: A guide to animated film techniques MacDonald & Co., London 1988     

DONDIS DA; A Primer for Visual Literacy MIT Press, Massachusetts 1984

                       

Journals

 

Computer Arts

Communication Arts

Creative Review

Eye

Form

Graphs

 

Electronic Sources

 

 

SUMMARY DESCRIPTION

Introduction to Design & Communicationis a 12-week module, which explores the principles of design for 2D, 3D and 4D solutions.

It will be divided into three 4-week blocks. Each block having a set design brief. The following is a typical schedule: Wk 1-4 Graphic Design, Wk 5-8 3D Design and Wk 9 -12 Narrative Design. A range of lectures, workshops, and design development seminars will support each of the set design briefs. Interim group critiques will assist with feedback.