Module Coordinator: Justin Magee
Module Content
Academic Year 2009-2010 Project Brief Timetable Reading List
Previously this module was know as code DES104M2
Academic Year 2008-2009 Project Brief Timetable Reading List (Delivered by S.McGilloway)
Academic Year 2007-2008 Project Brief Timetable Reading List
Academic Year 2006-2007 Project Brief Timetable Reading List
Module Description
| Module Title | Introduction to 3D Design | |
| Module Code | DES124 | |
| Module Level | 1 | |
| Credit Points | 20 | |
| Status | Compulsory | |
| Semester | 2 | |
| Location | Magee Campus | |
| Prerequisites | DES121, DES122, DES108 | |
| Co-requisites | DES123, DES110 | |
| Module Coordinators | J. Magee | |
| Teaching Staff responsible for module delivery | J. Magee | |
| Hours | 200 | |
| Lectures | 12 | |
| Tutorials | 18 | |
| Seminars | 12 | |
| Practical | 16 | |
| Independent study (Including assessments) | 132 | |
| Total effort hours | 200 | |
| Academic Subject | Design (DES) School of Creative Arts, Faculty of Arts. | |
RATIONALE
This module introduces students to 3D design values and principles. The multi-faceted nature of 3D design will be studied to provide and insight into design working methods through this module if formed by competencies of information gathering; communication skills; creative thinking; problem analysis; and problem solving.
AIMS
To generate excitement and initiate personal understanding of the influences that apply to the fundamentals of creative enquiry and logical problem solving related to the practice of 3D design.
- To introduce the subject of 3D design
- To explain further the role of the Product designer
- To explore basic design processes and methods
- To introduce materials for prioritising and focusing information
- To introduce project planning and simple design tasks
- To facilitate practicing designer presentations and case studies as an introduction to the professional world of product design
LEARNING OUTCOMES
A successful student will be able to :
KNOWLEDGE AND UNDERSTANDING
| K1 | Be aware of the relationship between function, form, balance, materials and production |
| K2 | Identify the different physical relationships between people and products (ergonomics) and reproduce key anthropometric data. |
| K3 | Define and demonstrate the iterative stages in the design process of 3D objects. |
| K4 | Be aware the rationale that to design must be in response to a need or purpose. |
INTELLECTUAL QUALITIES
| I1 | Present evidence of diverse and creative problem solving methods, through practice. |
| I2 | Identify user needs and problem analysis within the constraints of a set project brief. |
| I3 | Generate practical examples which resolve form and function relationships. |
PROFESSIONAL/PRACTICAL SKILLS
| P1 | Produce evidence of idea generation using traditional and digital 3D visualisation techniques |
| P2 | Show a clear progression of systematic and iterative problem solving |
| P3 | Demonstrate a realistic understanding of scale in 3D (real or virtual environments) |
| P4 | Construct 3D representations of form and scale using 3D CAD software. |
| P5 | Demonstrate a professional level of organisation and presentation |
TRANSFERABLE/KEY SKILLS
| T1 | Justify and evaluate work within a public forum through participating in design critiques |
| T2 | Understand the importance of project planning and deliverables |
CONTENT
Lecture program will consist of demonstrations in Professional Practice; Real World Design Case Studies; Design Techniques and Creative Thinking Exercises. Students will gain an insight into Professional Corporate and Consultancy Design; Knowledge of existing and developing trends and technologies, encouraging personal application and development of these methods.
The seminar program will focus on explaining these key areas: Design consideration, design information and design principles. Students will be expected to discuss and rationalize their design work with their peer group.
Practical exercises will involve Design Research; Information Gathering; Reverse Engineering; Comparative Analysis and Evaluation; Conceptualization; Design and Technical Development; 3-D Model making and Realization; Presentation and Reporting.
LEARNING AND TEACHING METHODS
Independent study will enable students to develop approaches to learning appropriate to their developing creative practices.
ASSESSMENT
The module is assessed as 100% Coursework. Whilst qualitative feedback is offered during the teaching period to guide and assist students as they develop their design solutions, marks are only awarded during examination week at the end of semester. Students will be assessed according to set criteria distributed to students at the start of teaching period.
Coursework 1 (25%)
Design Research Report (1500 words). Includes documented research reports into Typographic, 3D and Narrative Design.
This assignment will measure the students achievement of the following module learning outcomes:
K1, I1, P1
Coursework 2 (25%)
Design Project Portfolio I – Development. Includes documented design development work for set Typographic, 3D and Narrative Design briefs.
This assignment will measure the students achievement of the following module learning outcomes:
K2, I2, P2
Coursework 3 (25%)
Design Project Portfolio II – Resolution. Includes documented design resolution work for set Typographic, 3D and Narrative Design briefs.
This assignment will measure the students achievement of the following module learning outcomes:
K3, I3, P3
Coursework 4 (25%)
Design Project Portfolio III – Presentation. Includes the final presentation of all work for set Typographic, 3D and Narrative Design briefs.
This assignment will measure the students achievement of the following module learning outcomes:
T1, T2, T3
Module report form (Assessment criteria)
READING LIST
Required
Beisert, F.T. (2005), Learning design with Alias Studio Tools, Alias.
Bernhard E.B., (2005), Design, the history, theory and practice of Product Design, Berlin, Birkhauser
Elam K., (2001), The Geometry of Design, studies in proportion and composition, New York, Princeton Architectural Press
Haller L. & Cullen C., (2004), Products 2: 50 Real-life Product Design Projects Uncovered, IDSA, New York, Rockport Publishers
Hannah, G.G. (2002) Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships, Princington Architectural Press
Hyland A; (2001), Pen & Mouse – Commercial Art & Digital Illustration, London, Laurence King Publishing.
Peebles, L. & Norris, B., (1998), Adultdata, the handbook of adult anthropometric and strength measurements: Nottingham : Government Consumer Safety Research, Department of Trade and Ind.
Peebles, L. & Norris, B., (1995), Childata: the handbook of child measurements and capabilities : data for design. Nottingham : Consumer Safety Unit, Department of Trade and Ind.
Pheasant S., (1996), Bodyspace, anthropometry, ergonomics and the design of work. - 2nd ed. London : Taylor & Francis
Powell D; (1995), Presentation Techniques, London, Little Brown & Company
Zec P., (2007), Red Dot Design Yearbook 2006/07, Stuttgart, International Press Publication Ltd.
Recommended
Dormer P., (1995), Design since 1945, London, Thames & Hudson
Doczi G., (1994), The power of limits, proportional harmonies in Nature, Art and Architecture, Boston & London, Shambhala
Mayell W., (1979) Principles in Design, London, Design Council
Myerson J., (2001), IDEO: Masters of Innovation, New York, The Neues Publishing Company
Papenek V., (1985) Design for the Real World, London, Thames and Hudson
Rawson P., (1987), Creative Design – A new look at Design Principles, London, MacDonald Orbis
Popular Journals
Form
T3 – Tomorrow’s Technology Today
Blueprint
Wallpaper
Graphis
Electronic Sources
Product Design – Richard Seymore & Dick Powell – Channel 4 Productions (Video series)
SUMMARY DESCRIPTION
Through lectures, assignments, case studies and related information students will be introduced to the multi-disciplinary nature of designing. The module provides and insight into the commercial world of 3D Design by studying the working methods and skills required for new 3D development. The core element of this module is formed by competencies of information gathering; communication skills; creative thinking; problem analysis; and problem solving.
