Module Content
Academic Year 2007-2008 Project Brief Timetable Reading List
Academic Year 2006-2007 Project Brief Timetable Reading List
| MODULE TITLE: | Major design |
| MODULE CODE: | DES 506M2 |
| MODULE LEVEL: | A3 |
| CREDIT POINTS: | 40 |
| SEMESTER: | 2 |
| LOCATION: | Magee Campus |
| PREREQUISITE(S) | DES 502M1, DES 514M1, DES 515M1 |
| CO-REQUISITE(S) | DES518M2 |
| MODULE CO-ORDINATOR(S): | Cummings J. .(Mr) [Art and Design, Magee] |
| TEACHING STAFF RESPONSIBLE FOR MODULE DELIVERY |
|
| ACADEMIC SUBJECT: | Design (DES) School of Art & Design, Faculty of Arts. |
| TECHNICAL STAFF |
|
| HOURS: | 400hrs |
| Tutorials | 16 hrs |
| Seminars | 24 hrs |
| Critiques | 6hrs |
| Independent study (including assessment) | 354 hrs |
This module relies on self-directed student research and studio-based production, it is supported by seminars, tutorials and group critiques.
RATIONALE:
This module is intended as the applied culmination of knowledge and skills gained during the course. A major design project is undertaken which combines all prior understanding/skill in the completion of an integrative design brief that incorporates aesthetic technical, economic and marketing factors. This elective module enables students to specialise in their final semester and prepare the ground to proceed into professional practice on completion of their degree.
AIMS
- To consolidate knowledge of design research and development within a mature framework leading to innovative outcomes.
- To consolidate critical awareness & self-management skills.
- To consolidate independence, design individuality and interests.
LEARNING OUTCOMES
Students will be able to demonstrate knowledge and understanding of the issues informing a major design project. They will consolidate intellectual, professional and transferable skills through their design solution to a complex self-directed design problem.
1. Knowledge and Understanding
| K1 |
Demonstrate detailed knowledge of design, aesthetic, production & marketing factors. |
| K2 | Demonstrate detailed knowledge of the design process for complex design problems. |
| K3 | Demonstrate detailed knowledge of the principles informing design innovation. |
2. Intellectual Qualities
| I1 |
Critically review, consolidate and demonstrate detailed knowledge of design issues. . |
| I2 | Devise and sustain arguments using ideas at the forefront of the discipline |
| I3 | Critically evaluate complex design problems and offer sophisticated solutions. |
3. Professional/Practical Skills
| P1 |
Manage their own learning and make use of scholarly reviews and sources. |
| P2 | Demonstrate a systematic understanding of key contexts of moving image practice, social etc |
| P3 | Deploy IT/production skills that are at the forefront of the discipline. |
4. Transferable/Key Skills
| T1 |
Demonstrate deep learning and understanding of the issues. |
| T2 | Communicate with dexterity: listen negotiate, present and write in various formats. |
| T3 | Accept accountability for determining and achieving personal/group outcomes. |
SUMMARY DESCRIPTION
A design brief is undertaken that combines all prior knowledge and skills. The 12-wk module is divided into three 4-week blocks, each having a set design task: Wk 1-4 Market/Design Research Report & Project Proposal; Wk 5-8 Project Development, Wk 9-12 Design Project Resolution.
ASSESSMENT
Coursework produced will receive structured feedback during the module delivery via individual tutorials and group seminars. A final mark is awarded during the examination period for the submission of all work produced in the module, to the brief outlined. DES 506 is taken concurrently with DES518.
DES518 is the written component of your final project. 100% Coursework 0% Written Examination
Recommended books
Marketing the Way Forward DTI Publication 2000
Innovation: Your Move Market Focus DTI Publication 2000
Kotler Marketing Management Prentice-Hall 1999
Klien N No Logo Flamingo 2000
Harper L Radical Graphics/Graphic Radicals Chronicle Books 1999
Lupton & Miller Design Writing Research Phaidon 1999
McAlhone & Stuart A Smile in the Mind Phaidon 1999
Woodham J M 20 th Century Design Oxford University Press 1997
Marsack R Essays on Design 1 Booth Clibborn 1997
Heller & Drennan The Digital Designer Watson-Guptill 1997
Friedman D Dan Friedman: Radical Modernism Yale University Press 1994
McQuiston L Graphic Agitation Phaidon 1993
Margolin V Design Discourse University of Chicago Press 1990
Recommended Journals
Design Journal
Digital Creativity
SIGGRAPH
Journal of Speculative Research
Recommended Periodicals
Campaign
Computer Arts
Communication Arts
Creative Review
Eye
Form
Graphis
Marketing
