Module Content
Academic Year 2009-2010 Project Brief Timetable Reading List
Academic Year 2008-2009 Project Brief Timetable Reading List
Previously DES506M2
Academic Year 2007-2008 Project Brief Timetable Reading List
Academic Year 2006-2007 Project Brief Timetable Reading List
| MODULE TITLE: | Major Design Project |
| MODULE CODE: | DES 509 |
| MODULE LEVEL: | 3 |
| CREDIT POINTS: | 40 |
| SEMESTER: | 2 |
| LOCATION: | Magee Campus |
| PREREQUISITE(S) | DES 507, DES 514, DES 515 or DES511 |
| CO-REQUISITE(S) | DES518 |
| MODULE CO-ORDINATOR(S): | Magee J. Dr (Magee Campus, School of Creative Arts) |
| TEACHING STAFF RESPONSIBLE FOR MODULE DELIVERY | Core Staff |
| ACADEMIC SUBJECT: | DESIGN |
| HOURS: | 400hrs |
| Lectures | 8 hrs |
| Tutorials | 16hrs |
| Seminars | 24 hrs |
| Critiques | 12hrs |
| Independent study (including assessment) | 340 hrs |
RATIONALE:
This module is intended as the applied culmination of knowledge and skills gained during the course. The Major project is undertaken which combines all prior understanding/skill in the completion of an integrative design brief that incorporates aesthetic technical, economic and marketing factors. In doing so this module enables students to specialise in their final semester final year. It therefore prepares the ground for students to consider a plan for particular areas of design research which may be available to them at postgraduate level.
AIMS
The essential aims of the module are:
- To consolodate prior knowledge of market reconnaissance, socila grouping, target sectors, trends etc.
- To consolodate design and production skills within a mature framework leading to innovative outcomes.
- To consolidate critical awareness & self-management skills.
- To consolidate independence, design individuality and interests.
The teaching and learning methods of theis module are: Lectures, seminars, critiques and tutorials. The assessment is in the form of a Research report and a Portfolio of Design work.
LEARNING OUTCOMES
Students will be able to demonstrate knowledge and understanding of the issues informing a major design project. They will consolidate intellectual, professional and transferable skills through their design solution to a complex self-directed design problem.
1. Knowledge and Understanding
| K1 |
Demonstrate detailed knowledge of design, aesthetic, production & marketing factors. |
| K2 | Demonstrate detailed knowledge of the design process for complex design problems. |
| K3 | Demonstrate detailed knowledge of the principles informing design innovation. |
2. Intellectual Qualities
| I1 |
Critically review, consolidate and demonstrate detailed knowledge of design issues. |
| I2 | Devise and sustain arguments using ideas at the forefront of the discipline |
| I3 | Critically evaluate complex design problems and offer sophisticated solutions. |
3. Professional/Practical Skills
| P1 |
Manage their own learning and make use of scholarly reviews and sources. |
| P2 | Demonstrate a systematic understanding of key contexts of moving image practice, social etc |
| P3 | Deploy IT/production skills that are at the forefront of the discipline. |
4. Transferable/Key Skills
| T1 |
Demonstrate deep learning and understanding of the issues. |
| T2 | Communicate with dexterity: listen negotiate, present and write in various formats. |
| T3 | Accept accountability for determining and achieving personal/group outcomes. |
CONTENT
The lecture
The lecture/seminar program explores theory related to the development of design concept to
realization. Topics will include: Concept Generation, Concept Proposal, Concept Research, Concept
Development, Concept Resolution, Concept Analysis Report.
LEARNING AND TEACHING METHODS
Lectures will enable students to place design in its wider cultural, economic context. They will enable
understanding the principles informing design and act as a precursor to design briefing sessions.
Seminars will enable students to devise and sustain arguments using ideas at the forefront of the design discipline. They will also offer students the opportunity to deploy design development skills prior to proceeding to production and provide the opportunity to show accountability & determination.
Tutorials will offer students the opportunity to discuss the rationale behind their work. They will provide a personal forum for qualitative feedback on draft design work.
Practicals will enable students to deploy IT/production production skills at the forefront of practice.They will enable students to understand the implications of taking an idea from concept to completion and how the design process impacts on this.
Critiques will provide a group forum for qualitative feedback on the learning outcomes from both academic staff and the student peer group on draft design work they will offer students the opportunity to communicate with dexterity.
Integrated study will provide the opportunity for students to develop individual professional practice. Students will be directed to read listed books, journals and electronic sources on the field of design. This will be evidenced in their research reports.
ASSESSMENT
The module is assessed as 100% Coursework. Whilst qualitative feedback is offered during the teaching period to guide and assist students as they develop their design solutions, marks are only awarded during examination period at the end of semester. Students will be assessed according to set criteria distributed to students at the start of semester.
Coursework 1 :25%
Portfolio of Design Project Work - I - Research
Documented concept research & analysis portfolio. This assessment will measure the students achievement of the following module earning outcomes:
K1, I1, P1
Coursework 2 :25%
Portfolio of Design Project Work - II - Development
Documented design development work of Major Design brief. This assessment will measure the students achievement of the following module earning outcomes:
K2, I2, P2
Coursework 3 :25%
Portfolio of Design Project Work - III - Resolution
Documented design resolution work of Major Design brief. This assessment will measure the students achievement of the following module earning outcomes:
K3, I3, P3
Coursework 4 :25%
Portfolio of Design Project Work - IV - Presentation
Final presentation of all work for Major Design brief. This assessment will measure the students achievement of the following module earning outcomes:
T1, T2, T3
REQUIRED READING
- MARGOLIN N; Design Discourse University of Chicago Press 1990
- DE BONO, E; Edward de Bono's masterthinker's handbook : a guide to innovative thinking,
- armondsworth : Penguin, 1990
- LUPTON E & STUART A; Design writing research Phaidon 1999
- NORMAN D, A; The Design of Everyday things 1998
- PHEASANT S; Bodyspace, anthropometry, ergonomics and the design of work. - 2nd ed. London Taylor & Francis, 1996.
RECOMMENDED READING
- KOTLER; Marketing Management Prentice-Hall 1999
- KLIEN N; No Logo Flamingo 2000
- HARPER L; Radical Graphics/Graphic Radicals Chronicle Books 1999
- LUPTON E & MILLER A; Design Writing Research Phaidon 1999
- MCALHONE & STUART; A Smile in the Mind Phaidon 1999
- WOODHAM J M; 20th Century Design Oxford University Press 1997
- MARSACK R; Essays on Design 1 Booth Clibborn 1997
- HELLER & DRENNAN; The Digital Designer Watson-Guptill 1997
- FRIEDMAN D; Dan Friedman: Radical Modernism Yale University Press 1994
- MCQUISTON L; Graphic Agitation Phaidon 1993
- MARGOLIN V; Design Discourse University of Chicago Press 1990
- COTTA VAZ M; The Art of Star wars, Episode II, Attack of the clones, Ebury Press 2002
- EDWARDS L ET AL; Manufacturing with materials / Milton Keynes : Open University; London;
- KERLOW I,; The art of 3-D computer animation and imaging. - 2nd ed. - New York; Chichester :
Wiley, 2000. - NORMAN D, A; Things thtat make us smart: Defending Human attributes in the age of the
machine 1994 - PEEBLES, L, NORRIS, B. Childata: the handbook of child measurements and capabilities : data for design.Nottingham : Consumer Safety Unit, Department of Trade and Industry, 1995
- PEEBLES, L, NORRIS, B.; Adultdata, the handbook of adult anthropometric and strength measurements:
Nottingham : Government Consumer Safety Research, Department of Trade and In, 1998
N. CHAPMAN, J, CHAPMAN; Digital Multimedia, John Wiley and Sons Ltd, 2004
Carolyn A. Snyder; Paper Prototyping: Fast and Simple Techniques for Designing and
Refining the User Interface, Morgan Kaufmann, 2003
Recommended Journals
Campaign
Computer Arts
Communication Arts
Creative Review
Eye
Form
Graphis
Marketing
3D world
Computer Arts
Digit
Car Styling
Form
Auto Design
Interior motives
T3
Digital Media Creative
Computer arts
Creative Review
Graphis (European)
Communication Arts (American)
Idea (Japanese)
Electronic Sources
www.typography.com
www.dandad.org
www.csd.org
www.idi-ireland.com
www.designcouncil.org.uk
www.aoi.co.uk
www.designmuseum.org
http://www.3dworldmag.com
http://www.computerarts.co.uk
http://news.bbc.co.uk/ (Technology sections)
http://seeingdrawing.co.uk/
www.gsd.harvard.edu/research/publications/hdm/
http://www.virart.nottingham.ac.uk/pstg/kidsize.html
http://www.cardesignnews.com/
http://www.mira.com
www.shockwave.com
www.macromedia.com
www.2advanced,com
www.egomedia.com
www.coolhomepages.co.uk
www.adobe.com
www.macromedia.com
www.surfstation.lu
http://designinmotion.com
www.cartoonnetwork.co.uk
www.shockwave.com
www.linkdup.com
www.flashkit.com
www.flashplanet.com
www.turtleshell.com/guide
www.flashbible.com
www.flashchallenge.com
www.apple.com/quicktime/qtvr
www.clevermedia.com/
www.director-online.com
www.upstage.com
SUMMARY DESCRIPTION
Major Design Project a Design brief is undertaken that combines all prior knowledge/skills. The 12-wk module is divided into three 4-week blocks, each having a set design task. A typical schedule might be: Wk 1-4 Market/Design Research Report & Project Proposal, Wk 5-8 Design Project Development, Wk 9-12 Design Project Resolution/Analysis Report. Group seminars and critiques will assist with feedback.
